The most creative act is the act of creating yourself.

I'm a brand strategist, sound practitioner and singer, designer, and coach — and the founder of Studio Issa, a creative studio at the intersection of the decorative and healing arts.

My life's work centers on an important inquiry: how do we cultivate a truly soul-led lifestyle that supports purposeful work while evolving into the most sincere and fulfilled version of ourselves?

Nearly 20 years of corporate and entrepreneurial wins and lessons, cross-country moves, and radical reinvention have taught me that real success has nothing to do with what looks impressive to others or what the ego wants - it's standing fully in your power as the most authentic, soul-aligned version of yourself. I help people walk through the hardest parts of this process - the perspective, the resistance, the fear, the questions, the costs - to get to the other side. Through mirror work, shadow work, radical mindset shifts, and holistic somatic practices, I help bridge the gap between who you are today and who you are becoming.

As a sound practitioner, I create sonic experiences and ceremonial spaces that weave sound, singing, and music into transformative vessels for deep self-love, soul connection, and clarity. I draw from diverse research and musical traditions - Eastern, Western, and ancient shamanic sound healing principles - and studied in the lineage of renowned sound researcher Alexandre Tannous. My ceremonies are rooted in my ancestral heritage, incorporating West Asian and Levantine folk music, and I often sing in Armenian, Arabic, Hebrew, and Spanish.

My coaching work supports people through transformational shifts in relationship, purpose, and career. Through one-on-one structured containers of 8 to 12 weeks, clients develop the tools to expand their capacity for healing, change, and breakthrough — calling in healthy love, higher purpose, and abundance. As a coach, I serve as a mirror, a safe space, and a guide — helping you understand your inner world in order to illuminate what's ready to be worked through, and bring clarity and alignment to what comes next. I'm here for those ready to break through to their next level and consciously create their next life chapter.

I bring together 20+ years of business leadership development, deep experience facilitating healing spaces, and over 15 years as a practicing yogi.

True and lasting joy never originates externally - it lives inside us, in our connection to divine love and purpose. That's why everything I do centers on the journey of going inward and coming home to yourself.

Based in Los Angeles, I travel frequently to work with clients and host events